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Web Content INFORMATION Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In "Information Architecture for the World Wide Web" (second edition, page 219), Lou Rosenfeld and Peter Morville write, "We define content broadly as 'the stuff in your Web site.' This may include documents, data, applications, e-services, images, audio and video files, personal Web pages, archived e-mail messages, and more. And we include future stuff as well as present stuff." Content is king: A current meme when organizing or building a website is the catchwords "Content is King". What is meant by the term "content" is written text in plain vanilla HTML or a variant that produces good clean text that can be indexed with ease by a search engine. This argument is valid to a greater extent, not because people will find it interesting and useful, or a good enough description to buy the product online, but because search engines can index text easily and if the information is close to what a searcher is seeking can be delivered as a site for the seeker of information. Textual information is therefore "king" online to aid the rather raw search tools to operate rather than actually to be impelling for people when seeking information.