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Images INFORMATION An image is a graphic representation or description of a scene, typically produced by an optical or electronic device. An image is stored as a raster data set of binary or integer values that represent the intensity of reflected light, heat, or other range of values on the electromagnetic spectrum. A graphic in GIF or JPEG file format that can be inserted in a web page. An image could e one of the following formats: GIF, JPEG, BMP, TIFF, TAG, PCD, RAS, EPS, PCX, and WMF. Web graphics are as important as the content of a website. Good graphics can give your visitors a good idea of what they are looking at. Colors and visual appeal can be added to magnify a professional feel. All graphic images on your web site should match in color, typeface, and special effects. Web sites that are not filled with interesting graphics will not be viewed by many visitors.